Mitch Fulton.
Kia Ora, I'm a creative producer from New Zealand with a passion for creating bold ideas and unforgettable brand experiences.
I’ve just wrapped up a four-year stint as National Promotions, Events & Integration Lead at The Edge — New Zealand’s number one Top 40 music station, owned by the country’s largest media network, MediaWorks.
I started at MediaWorks as a high school intern and, over the past decade, worked my way up through local and regional markets, eventually earning the highly sought-after national lead position.
In that role, I spearheaded large-scale, multi-platform promotions, activations and events, designed and implemented promotional strategies, and led regional teams across the country.
Alongside that, in 2023 I designed and launched Legless Kiwis — a New Zealand-themed drinking game that’s had three sell-out runs, selling over 4,000 units and hitting the shelves of major retailers.
As I relocate to London, I’m bringing that same creative energy, strategic thinking, and audience-first approach to new opportunities and challenges.
Take a look around — and if you like my work, I'd love to chat.
My Portfolio
Here's a few of my favourite projects from the last few years...
Just click on them to see and read more!
Testimonials.
“Mitch is an absolute superstar!
His creativity and flawless execution consistently took campaigns and activations for both The Edge and our clients to the next level.
He goes above and beyond to make things happen and has an incredible eye for detail — he truly thinks of everything!
While we’ll miss him at The Edge, Mitch leaves behind an incredible legacy. He’s someone you definitely want on your team."
- Casey Sullivan
The Edge Content Director, Mediaworks
"The level Mitch works at is unmatched.
His mix of creativity and strategic thinking, combined with exceptional execution set a new standard for brand activations in New Zealand radio.
He’s one of the hardest workers I’ve managed, and his impact during his time in Canterbury was undeniable, driving record-breaking revenue and listenership for The Edge. He didn’t just deliver, he continually raised the bar for himself and for our entire team.
Any workplace would be lucky to have him, not just for the results he delivers, but for the energy and personality he brings to team culture."
- Hiliary Schroeder
Promotions Manager, Mediaworks Canterbury
"I had the pleasure of managing Mitch across two different city markets, one regional, one metro.
Mitch’s creative, innovative and strategic thinking, passion, attention to detail and ability to brilliantly execute complex, multi-layered promotional and marketing campaigns is in my opinion unrivalled in this industry.
He has a deep understanding of radio, social media, activations and how to engage audiences effectively. Mitch is a rare, exceptional talent who will elevate any team and brand he is a part of. ”
- Steve Broad
Operations Manager, Mediaworks Canterbury & Southland